For World Nature Conservation Day, Canopy, a solutions-driven environmental non-profit, has launched a video to spotlight the severe environmental impact of paper packaging on the world’s most climate and biodiversity critical forests.
World Nature Conservation Day, celebrated globally on July 28, is dedicated to raising awareness about the importance of preserving and protecting the natural world. As the global demand for paper packaging soars, this timely video aims to highlight the alarming annual loss of 3.1 billion trees for paper packaging, equating to two soccer pitches of forest being destroyed every second, often from critical, biodiverse, and irreplaceable ecosystems.
Featuring animation through the streets of London, the video underscores the need to transform the packaging supply chain to lower-impact, more circular alternatives.
“To protect biodiversity and stabilize the world’s climate, we need to keep forests standing,” said Nicole Rycroft, Founder and Executive Director of Canopy.
“This World Nature Conservation Day, we aim to inspire forward-thinking companies to move away from outdated take-make-waste production and adopt planet-friendly packaging alternatives that meet their business needs and conserve our vital ecosystems.”
In contrast to the linear take-make-waste approach of conventional paper packaging, the video showcases transformative solutions, Next Gen materials. Utilizing agricultural residues and non-edible food waste, which are typically burned or sent to landfills, Next Gen alternatives are low-impact, low-carbon, and future-proof. This video illustrates how packaging can contribute to preserving rather than depleting our planet.
The video campaign aligns with Canopy’s Pack4Good initiative, which currently supports 449 brands to transform their paper packaging supply chain away from high-carbon forests through the integration of recycled fibres and Next Generation Solutions.
Jim Cornall is editor of Future Food Today and publisher at Ayr Coastal Media. He is an award-winning writer, editor, photographer, broadcaster, designer and author. Contact Jim here.
